Last updated on October 19th, 2023 at 09:12 pm
The television market in Kenya offers consumers a wide variety of options from global and local brands.
Two of the major players are Vitron and Hisense, both offering competitively priced TV models with decent features.
Vitron is a homegrown Kenyan TV brand that has been operating in the country for over 15 years.
Their televisions are designed and assembled locally in the country before being distributed nationwide through retail stores and e-commerce platforms.
Vitron has gained popularity in Kenya due to their affordability and reliability. They offer HD-ready, Full HD and even 4K UHD models at budget-friendly price points.
On the other hand, Hisense is a Chinese multinational consumer electronics company that entered the Kenyan market in the last decade.
Hisense TVs are imported to Kenya and sold through authorized dealers and retailers across the country.
The brand has gained a reputation for offering feature-rich televisions with modern technologies at reasonable prices.
Hisense offers a wider range of models including HD, FHD, UHD and even high-end 4K OLED TVs.
When it comes to market share and sales, Vitron leads the local Kenyan brand segment while Hisense is one of the top selling Chinese brands in the country.
Both brands compete heavily in the mid-range and budget smart TV categories that appeal most to the price-conscious Kenyan consumers.
This comparison review analyzes some of the key strengths and differences between Vitron and Hisense television offerings in the Kenyan market.
Here are some of the key takeaways from this comparison between Vitron and Hisense televisions in the Kenyan market:
- Pricing – Vitron TVs are generally more affordable compared to Hisense models with similar screen sizes and specs. Good value for budget buyers.
- Picture Quality – Hisense ULED TVs deliver better colors, contrast, HDR performance courtesy of quantum dot and full array local dimming technologies.
- Smart Features – Hisense’s Google TV and Android TV models provide smarter voice control, streaming capabilities and app support compared to Vitron’s platforms.
- Audio Performance – Hisense packs higher rated sound output and more advanced audio technologies like Dolby Atmos on premium variants.
- Screen Sizes – Hisense offers a wider range of screen size options in higher resolution 4K and FHD segments.
- Warranty – Both provide 1 year warranty but Hisense has more service centers to serve customers.
Hisense 43A6 – 43 Inch Smart 4K UHD VIDAA Frameless TV
- Stunning 4K Ultra HD Resolution: Experience breathtaking visuals with the Hisense 43A6 FRAMELESS TV’s crystal-clear 3840 x 2160 resolution. Every detail comes to life, delivering a truly immersive viewing experience that will leave you mesmerized.
- Frameless Design for Maximum Screen Real Estate: Enjoy a truly cinematic experience with the Hisense FRAMELESS TV, which features an edge-to-edge display that maximizes screen real estate. Say goodbye to distracting bezels and hello to a sleek, modern design that seamlessly blends into any living space.
- Smart TV Capabilities and Streaming Services: With built-in smart TV capabilities, the Hisense 43A6 allows you to access popular streaming services like Netflix and YouTube directly from your TV. Stream your favorite movies, shows, and videos in stunning 4K quality without the need for additional devices or cables.
- High Dynamic Range (HDR) for Enhanced Contrast: The HDR technology of the Hisense 43A6 brings out the true depth and richness of colors on your screen, adding more dimension to your viewing experience. Watch vibrant scenes with enhanced contrast and enjoy every detail in both bright and dark areas.
- Powerful Quad-Core Processor and 4K Upscaling: Equipped with a powerful quad-core processor, this smart TV delivers lightning-fast performance for seamless multitasking and smooth navigation through apps and menus. Additionally, its advanced upscaling technology allows you to enjoy non-4K content at near-4K quality, bringing new life to your favorite movies and TV shows.
Vitron HTC4388FS – 43″ Smart Android Frameless TV
- Stunning Frameless Design: The Vitron HTC4388FS 43 Smart FRAMELESS TV boasts a sleek and modern frameless design, allowing for an immersive viewing experience without any distractions. Enjoy your favorite movies, shows, and games with a borderless display that seamlessly blends into any living space.
- Built-in Digital TV Receiver: Say goodbye to the hassle of external set-top boxes! With the Vitron HTC4388FS FRAMELESS TV’s built-in digital TV receiver, you can effortlessly access and enjoy local TV shows and channels without any additional equipment or cluttered cables.
- Impressive Screen Size: Immerse yourself in stunning visuals on the generous 43-inch (75cm) screen size of the Vitron HTC4388FS FRAMELESS TV. Whether you’re watching sports, streaming your favorite series, or playing video games, this spacious screen provides a captivating viewing experience with crystal-clear picture quality.
- Versatile Connectivity Options: Connect all your multimedia devices with ease thanks to the multiple ports available on the Vitron HTC4388FS FRAMELESS TV. Enjoy seamless playback of your favorite media files by plugging in USB drives, connect gaming consoles or streaming devices through HDMI ports, or link up older devices using AV input for added convenience and versatility.
- Stabilizer-Free Operation: Experience uninterrupted entertainment without worrying about voltage fluctuations or power surges. The Vitron HTC4388FS FRAMELESS TV is equipped with stabilizer-free technology that protects it from sudden power fluctuations while ensuring consistent performance, making it ideal for regions with unreliable power supply.
Vitron TV Models in Kenya and Features
Vitron is a Kenyan consumer electronics brand established in 2005 that manufactures televisions and home appliances suited for the local market.
Some of their most popular television models available in Kenya include:
- Vitron Neon Series – These are entry-level HD Ready LED TVs with 720p resolution. The Neon series is Vitron’s highest selling line with screen sizes ranging from 24-inch to 55-inch. Key features include:
- HD Ready 720p display resolution
- 60Hz refresh rate
- 2 HDMI ports
- 1 USB port
- DTMB and DVB-T2 digital TV tuners
- 20W sound output
- Vitron Quantum Series – The mid-range FHD LED TV series with 1080p resolution. Available in screen sizes from 32-inch to 55-inch. Features include:
- Full HD 1080p resolution
- Wide color gamut support
- 60Hz refresh rate
- 3 HDMI, 2 USB ports
- Built-in WiFi
- DVB-T2/S2 tuners
- 24W sound output
- Voice control remote
- Vitron Titan Series – High-end 4K UHD Android smart TVs with 3840 x 2160 resolution. Currently available in 55-inch and 65-inch sizes. Key features:
- 4K Ultra HD 3840 x 2160 resolution
- HDR 10 support
- Quad-core CPU, Mali GPU
- Android 9.0 smart TV OS
- Built-in Chromecast
- Voice control remote with Google Assistant
- 4 HDMI, 2 USB ports
- 30W sound output
- Vitron QLED TV – Vitron’s flagship QLED 4K smart TV, available in 55-inch and 65-inch variants. Distinguishing features:
- QLED Quantum Dot display
- 100% DCI-P3 wide color gamut
- 4K 120Hz refresh rate
- Dolby Vision, HDR 10+, HLG support
- Metal unibody design
- Far-field microphone
- Hands-free Google Assistant
- 40W sound output
In terms of picture quality, Vitron TVs utilize LED-backlit LCD panels sourced from various OEM suppliers.
The higher-end models have IPS panels for better viewing angles while the cheaper ones use VA type panels. They support HDR content through HDR10/HLG formats on select models.
Overall, Vitron televisions offer decent picture quality at their respective price points. But QC issues have been reported with some units. The smart TV interface and apps on Vitron’s Android models feel a bit basic but deliver a seamless streaming experience.
Where Vitron shines is in its pricing.
Their TVs are affordably priced compared to competing models from Samsung, LG, Sony etc.
Vitron is able to optimize costs by manufacturing locally in Kenya and sourcing components from the same supply chains as other global brands. They provide one year warranty on most models.
Hisense TV Models in Kenya and Features
Hisense is one of the largest television manufacturers in the world and a top selling brand in Kenya’s smart TV market. Some of their latest TV series available in the Kenyan market include:
- Hisense A4 Series – Entry-level HD ready TVs available in 32-inch and 43-inch screen sizes. Key features:
- HD Ready 720p resolution
- 60Hz refresh rate
- 2 HDMI, 1 USB port
- DVB-T2/S2 tuners
- 20W sound output
- Hisense A5, A6, A7 Series – Mid-range FHD TV models available from 43-inch to 75-inch in size. Key features:
- Full HD 1920 x 1080 resolution
- IPS, VA and QLED display panels
- HDR 10 support on premium models
- 60Hz native refresh rate
- Bluetooth audio connectivity
- DTS Studio Sound
- Smart TV platform with apps
- Alexa built-in support on premium variants
- Hisense U6 Series – High-end 4K UHD Android smart TVs available from 50-inch to 75-inch. Features:
- 4K Ultra HD 3840 x 2160 resolution
- Quantum Dot QLED / ULED panels
- Dolby Vision, HDR 10, HLG support
- 120Hz native refresh rate
- Android TV 10 OS
- Built-in Chromecast, Alexa, Google Assistant
- Bluetooth, WiFi connectivity
- Hisense U7 Series – Flagship 4K ULED Google TVs with sizes ranging from 55-inch to 75-inch. Key features:
- 4K 120Hz QLED display panel
- IMAX Enhanced certification
- Dolby Vision IQ, Dolby Atmos
- Google TV interface
- Far-field microphones
- Alexa and Google Assistant support
Hisense also offers premium large-screen TVs like the U8H, U9H and flagship ULED X models aimed at high-end home theater enthusiasts.
In terms of picture quality, Hisense TVs utilize both VA and IPS LCD panels along with Quantum Dot technology on premium models.
The use of quantum dots improves color gamut and brightness. Higher end models also boast full array local dimming for deeper blacks and better contrast.
Hisense’s ULED TVs match rivals from Samsung, Sony and LG in terms of visuals and HDR performance.
Hisense’s smart TV platform has improved vastly over the years.
Their VIDAA U interface is fast and smooth in operation. It provides easy access to popular streaming apps like Netflix, YouTube, Prime Video, Showmax etc. The higher-end models powered by Android TV or Google TV provide better smart features and voice assistant integration.
Pricing is where Hisense shines in Kenya. Their TVs manage to undercut Samsung, LG and Sony models with similar specs and features by a significant margin. Hisense provides 1 year warranty on most of their television models sold in Kenya.
Vitron vs Hisense TV in kenya: Picture Quality Comparison
When it comes to picture quality, Vitron and Hisense TVs have some key similarities and differences as examined below:
- Entry-level Vitron and Hisense models offer HD Ready (720p) resolution while mid-range and high-end options provide Full HD (1080p) and 4K Ultra HD (3840 x 2160) resolution respectively.
- While both brands cover a wide range from HD to 4K UHD, Hisense has more size options in the higher resolution models giving buyers more choices.
- Vitron utilizes regular LED-backlit LCD panels on its TVs whereas Hisense incorporates modern Quantum Dot QLED panels on premium models.
- QLED technology with quantum dots gives Hisense TVs a leg up in color volume, brightness and contrast over standard LCD panels used by Vitron.
High Dynamic Range
- Both brands support HDR content but Hisense has wider HDR format support including HDR10, Dolby Vision and HLG across more models.
- Mid-range and high-end Hisense TVs can display a wider range of colors and luminosity than equivalent Vitron models lacking advanced HDR capabilities.
- Vitron TVs max out at 60Hz effective refresh rate whereas premium Hisense models can reach up to 120Hz along with MEMC.
- The higher refresh rate results in smoother motion clarity and less blurring in action scenes giving Hisense an edge.
- Vitron utilizes VA panels which suffer from color shifting at wide angles. Hisense uses quality IPS panels on select models providing better off-axis viewing.
- High-end Hisense models utilize full-array local dimming leading to deeper blacks and improved contrast versus Vitron models that lack local dimming.
- Hisense TVs generally utilize more advanced upscaling and image processing technologies compared to Vitron which helps in enhancing low-resolution content.
In summary, while both brands have decent entry-level offerings, Hisense televisions tend to provide better picture quality, colors, sharpness, motion handling and viewing angles at the mid-range and high-end segments courtesy of quantum dot and IPS panel technologies along with advanced HDR support.
But Vitron offers good enough performance considering the lower price points.
Vitron vs Hisense TV in Kenya: Smart TV Platforms
The smart TV capabilities and platforms used by Vitron and Hisense have some notable differences as discussed below:
Vitron Smart TV Platform
- Vitron’s low-end and mid-range models feature basic proprietary smart platforms developed in-house.
- The interface and menus feel dated and laggy and offer limited apps compared to Android TV.
- Streaming apps need to be downloaded separately and the experience is not cohesive.
- The higher-end Vitron Titan and QLED series run on Android TV 9.0 offering better smart features.
- Provides access to Google Play Store for downloading media apps. Built-in Chromecast allows casting content from mobile devices.
- Comes with Google Assistant for voice control but it’s not a hands-free experience.
Hisense Smart TV Platform
- Uses the proprietary VIDAA U interface on lower-end models which is fairly intuitive and smooth but offers limited apps.
- Higher-end Hisense models feature Android TV or the newer Google TV software providing a much better smart TV experience.
- The latest Google TV interface provides personalized recommendations, curated content and seamless streaming.
- Comes pre-installed with major media apps like Netflix, YouTube, Prime Video, Disney+ Hotstar, Apple TV etc.
- Works with both Alexa and Google Assistant for hands-free voice control functionality.
- Vitron’scustom smart platforms have limited app support while the Android TV models provide access to 5000+ apps.
- Hisense Android TV models also provide 5000+ app support through Google Play Store. Google TV models have slightly fewer native apps but offer curated content.
- Key streaming services like Netflix, Prime Video, Showmax are available on both brands but niche apps may lack support on Vitron.
Casting & Mirroring
- Both Vitron and Hisense sets support casting content from mobiles but Hisense has broader device support including Apple AirPlay 2.
- Mirroring from mobile screens has slight lag on Vitron models whereas Hisense offers smoother mirroring and streaming experience.
In summary, Hisense smart TV platform is much more advanced offering richer features, smoother performance and smarter voice control.
But Vitron’s Android TV models cover the essential streaming apps at an affordable price point.
Vitron vs Hisense TV in Kenya: Audio Quality
Good audio is as important as video for an immersive viewing experience. Here’s how the audio capabilities of Vitron and Hisense smart TVs compare:
Sound Power Output
- Entry-level Vitron models are rated at 20W sound output whereas Hisense’s basic models range from 20W to 30W.
- Mid-range and high-end Vitron TVs can deliver 24W to 40W sound powered by built-in speakers.
- Comparable Hisense models in the same segments offer 30W to 40W audio output reaching up to 60W for the flagship variants.
- Most Vitron models feature bottom or side-firing speakers with basic two-channel stereo sound.
- Hisense TVs add dedicated tweeters for better highs and mid-range performance on select models. Some even offer 2.1 channel speakers.
- High-end Hisense models pack front-firing speaker drivers with dolby atmos enabled elevation speakers for a cinematic 3D soundstage.
- Beyond basic stereo, Vitron TVs lack any branded sound enhancement technologies.
- Hisense incorporates Dolby and DTS sound technologies on premium models like DTS Studio Sound, Dolby Atmos and Dolby Vision IQ.
Smart Audio Features
- Bluetooth audio connectivity for wireless streaming is only available on higher Vitron models.
- Most Hisense TVs support advanced audio features like Bluetooth 5.0, eARC, Dolby Atmos passthrough and Alexa / Google Assistant integration.
- There are limited audio adjustment options on Vitron TVs beyond basic EQ presets and balance.
- Hisense allows deeper audio customization including dialogue enhancement, sound optimization for content, virtual surround modes etc.
In terms of audio quality, Vitron smart TVs provide functional sound but Hisense models, especially the premium variants, offer a richer acoustic experience thanks to more powerful output, branded sound technologies and better speaker systems.
But for everyday TV viewing and streaming, the built-in sound on both Vitron and Hisense is decent enough for average users. Only home theater enthusiasts may require additional soundbars or speakers.
So in summary, while Vitron is suitable for budget buyers, Hisense ULED models offer better overall performance, features and value at competitive pricing points. But buyers need to match models as per their budget and specific needs.