A La Carte is a pay-TV model where viewers choose and pay only for the individual channels they want, instead of buying a whole bundle.
This gives more flexibility and can save money, since you avoid paying for unwanted stations.
In Kenya, most providers like DStv or GOtv sell channel packages rather than pure a la carte, though some streaming apps are moving closer to this model.
It is especially attractive to households that watch only a few specific channels, such as sports or local entertainment.
Related terms: Subscription, Streaming, Pay-TV, Free-to-Air, OTT (Over-the-Top)