True Color Accuracy is a TV feature that adjusts colors so they look closer to real life.
Some TVs oversaturate reds or greens, making faces look unnatural. With True Color Accuracy, skin tones, grass, and skies appear more natural and balanced.
For example, in a Kenyan soap opera, actors’ skin tones will look realistic instead of overly reddish or pale.
See also: Color Calibration, Wide Color Gamut, Adobe RGB